ZDF Signs New Deal for H20: Just Add Water

MAINZ,
December 11: FremantleMedia
Licensing Germany (FLG) has acquired the exclusive licensing rights to the teen
format H20: Just Add Water from ZDF
Enterprises for Eastern Europe.

FLG
will also retain exclusive rights to the following categories: off-air and
on-air promotion, sponsorship, music (subject to third parties' rights therein)
and mobile content (excluding TV rights).

Produced
by Jonathan M. Shiff Productions, H20:
Just Add Water is currently airing in more than 120 territories on channels
such as France 2, RTI/Mediaset, Antena 3, Nickelodeon U.S., Nickelodeon U.K.,
Nickelodeon France, Nickelodeon Spain, Cartoon Network Latin America, Jetix
Europe, ORF, YLE, NRK, KBS and TG4. The series follows the story of three
normal teenage girls who turn into mermaids with incredible powers as soon as
they touch water.

Sylvia
Brucker, ZDF Enterprises' director of merchandising, said: "FremantleMedia
Licensing Germany has been our partner in German-speaking territories for many
years. We are delighted to extend this partnership to Eastern European
countries. H20: Just Add Water is a
highly successful program in international television and we have no doubt
about its success for Fremantle in the licensed territories."

Diana
M. Dieckmann, the VP of licensing for Germany and Eastern Europe, and Antje
Röstel, the merchandising manager for Germany and Eastern Europe at Fremantle
Licensing Germany, added: "We are extremely pleased to welcome this brand
to FLG's portfolio. With such a captivating subject matter for children the
show has a very strong following in Eastern Europe and we think this will
translate very successfully into the areas of licensing and merchandising. We
look forward to working closely with ZDF Enterprises to maximize the brand's
full potential."

—By
Kristin Brzoznowski