ZDF Bolsters Digital Production Activities

MAINZ: ZDF Enterprises Group has appointed Christian Massmann and Thomas Sewing to lead a new digital production initiative.

As managing directors of ZDF Digital Medianproduktion, Massmann and Sewing will jointly focus on digital and interactive production and distribution.  Massmann was formerly the head of the international program sales operational group at ZDF Enterprises. Sewing was the head of the videoclip sales outfit ZDF.archive.

Massmann commented: "With our business segments post-production, TV production, multimedia, games and digital services, we establish the conditions for the participation of our German and foreign clients in the real net output of the international digital media markets. In addition to the production of TV programs, trailers, clips, websites, games and apps, we offer clients from the TV, Internet, mobile and publishing branches comprehensive consulting in all manner of digital exploitation of brands and contents in the sense of a 360-degree approach."

Sewing added: "Our expertise in the promotion and exploitation of international properties and our know-how in the interplay of the exploitation channels TV, Internet and mobile are an important basis for the conceptioning and production of multimedia entertainment and information offerings."

Dr. Alexander Coridass, the CEO of ZDF Enterprises, said: "The management of ZDF Digital Medienproduktion has turned the company into an important and esteemed market player in only a few years. The production firm has conceptioned and produced successful multimedia contents and applications in the form of TV programs, trailers, videos, flash modules and web specials for external clients and partners. The firm has already won many media awards, has just been nominated for the digital Emmys, and awarded the renowned U.S. Webby Award as honoree. We are delighted with the success of our young subsidiary firm and proud that we have succeeded in binding to our corporation on a long-term basis Christian Massmann and Thomas Sewing, two extremely proficient experts in the marketing and development of international media contents."