YouTube Channel Launched for NFL Players

WASHINGTON, D.C.: The new NFL Players YouTube channel will feature exclusive behind-the-scenes footage of some of football’s biggest stars through a wide array of content, including player-generated videos and original programming produced by NFL Players. 

The service, at YouTube.com/NFLPlayers, allows subscribers to view original video content and receive customized updates and alerts every time new content is uploaded. Highlights include segments from NFL Players’ award-winning original series Helmets Off. The channel offers links back to NFLPlayers.com, where fans can experience the interactive brand campaign "Strength in Numbers" and browse additional behind-the-scenes content related to their favorite players.

"The opportunity to circulate our unique player content through a highly trafficked channel like YouTube helps raise awareness and visibility for our players," said Keith Gordon, the acting president of NFL Players. "It also provides an opportunity for partners and fans to engage our athletes on a much more personal (off-the-field) level."