WWE Finds New Prime-Time Home on MyNetworkTV

NEW YORK, February 26:
MyNetworkTV has inked a deal with World Wrestling Entertainment (WWE) that
makes the channel the exclusive prime-time broadcast home of WWE SmackDown, beginning this fall.

WWE SmackDown was previously broadcast on The CW and its
precursor, UPN. The two-hour weekly event features the cast of WWE Superstars,
including Edge, Rey Mysterio, Batista, MVP, Kane and Undertaker.

“The momentum at
MyNetworkTV continues with this major acquisition,” said Greg Meidel, the
president of MyNetworkTV. “We have demonstrated tremendous growth and this
partnership with WWE, the premier sports-entertainment franchise in the world,
is a perfect fit for our viewers, advertisers and affiliates.”

WWE’s chairman, Vince
McMahon, added, “We are excited to add MyNetworkTV and its television
affiliates to our family of global network partners. We have an unmatched
record of delivering ratings success to each and every network partner we’ve
worked with in our long and storied history. We fully intend to bring that same
level of success to MyNetworkTV.”

—By Ned Berke