Winners Announced for Content 360 Competition

CANNES, April 14: MIPTV
featuring MILIA has revealed the ten winners of the 2008 Content 360
competition, which rewards outstanding interactive and multiplatform content.

The winners were chosen
from 27 short-listed producers and designers across the competition’s eight
categories by digital commissioners from Content 360’s partners: the BBC, the
Korean Broadcasting & Communications Commission (BCC), the National Film
Board of Canada (NFB) and OgilvyInteractive Worldwide.

In the BBC category, Mass
Participation Fiction & Entertainment, Alex Fleetwood and Tassos Stevens,
from Shoal Media in the U.K., won for their project Poltergeist 360. In another BBC category, New IPTV Concepts,
Krishna Stott, from Bellyfeel Limited in the U.K., received a nod for Interactive
Program Templates. Meanwhile, Gail
Dudleston and Matt Pallatt of Twentysix Leeds in the U.K. came out on top for
the project Coded Vision in the
third BBC category, Advanced Mobile Interaction with TV Content. Rounding out
the winners for the BBC-sponsored categories are Numiko’s David Eccles and Tom
Evans for Micro Stations in the category New Forms of Web-based Audio and Video
Aggregation. All the winners of the BBC categories received £15,000 development
contracts with the British pubcaster.

Awards were also granted
in two categories sponsored by BCC. The first category, Multi-Platform Projects
Suitable for International Co-production on Cultural or Natural Heritage, went
to Tom Cunningham and Dorigen Hammond of the U.K.’s Metadigita Limited for B4
Mobile. In the second BCC
category, Cross-media Formats for Children including DMB or Interactive TV,
Inpyo Hong and Kyung Jo Min, of Korea’s B.D. Corea, won out for their project Mimi
& Dada’s Art Odyssey. Both
winning projects received a
10,000 euros development award from BCC.

In the NFB category,
Multiplatform Co-production on Human Rights, Bronwyn Berry and Stan Joseph of
South Africa’s Ochre Media scored a win for their project, Relate, receiving a co-production development deal from
the National Film Board that will include up to 5,000 euros in development
funding.

For Ogilvy’s interactive
category, Using the Power of the Brand for the Power of Good, Australia’s
Rachelle Boyle was awarded a partnership deal for an Ogilvy Group U.K. client
project valued at a minimum of 10,000 euros for Fanta’s Heroes. Finally, Ogilvy Entertainment U.S. granted two
surprise partnership deals for an Ogilvy Group U.S. client project valued at a
minimum $5,000 to Australia’s Marissa Cooke for Expressions of Kindness, and to Paula Brown and Karyn Romero of South
Africa’s Okuhle Media for Young Ambassadors.

—By Irene Lew