Whoopi Goldberg Invests in New Streamer BLKFAM


BLKFAM, a Black-owned, Black-focused family on-demand platform, has made its entry into the streaming landscape.

BLKFAM incorporates diversity, equity, inclusion and empowerment into its original series, animation, syndicated shows, documentaries and more. Its launch slate includes over 20 syndicated series, 1,000-plus hours of new animation titles, dozens of new animated characters of color and diverse gender experiences, and hundreds of hours of original music-driven content. Ten new original live-action and animated series are in development to premiere on the platform throughout the year.

Founded by digital media veteran Larry Adams, the ad-supported, free streaming service launches with equity partner Whoopi Goldberg.

BLKFAM is available on iOS, Android, Amazon Prime Video Channels, Apple TV, Roku, Amazon Fire TV, YouTube TV, Samsung Smart TVs, Vizio and LG.

“Black culture and content is so often stereotyped, siloed or written off—so I wanted to create a platform where my kids and I can be entertained without having to face those same daily biases,” said Adams, Founder and CEO of BLKFAM. “By curating authentic content—proven through data and AI—primarily from Black storytellers, we’ve built a service reflecting true inclusion and diversity, where Black parents and children especially can feel holistically represented.”

Goldberg said, “I am honored to partner with BLKFAM to assist in the creative direction of curated diverse content—for Black culture to be brought to broader audiences.”