Western European Online Video Revenues Set to Rise

ROME: A new report from ITMedia Consulting predicts that online video revenues in Western Europe will reach 2.7 billion euros in 2013.

This reflects a compound annual growth rate of 39 percent from the 737 million euros in online video revenues in the region today. The report, Content on the Net: Video Streaming & Downloading, notes that total advertising revenues for online video will rise to 1.6 billion euros in the same period, up from just 276 million euros last year. In 2009, online video advertising accounted for only 2 percent of total Internet advertising revenues; IT Media sees this rising to 8.5 percent in 2013.