Warner Bros. Joins AIDS Initiative

WASHINGTON/BURBANK, February 15: Warner Bros. Entertainment
announced a public-private partnership with the President’s Emergency Plan for
AIDS Relief (PEPFAR) to raise awareness of HIV/AIDS and collaborate on
prevention efforts.

The first product of the partnership is a movie trailer
based on PEPFAR’s 15-minute documentary, Saving Lives Creating Hope. Warner Bros. will use its U.S. and international
theatrical marketing departments as well as Motion Picture Imaging, the
studio’s digital post-production facility, to create additional marketing
materials to support the program. Motion Picture Imaging will also be used to
help create a documentary based on this public-private partnership. The
studio’s efforts, which will be overseen by Chuck Dages, the executive VP of
emerging technology for Warner Bros. Home Entertainment Group, have already
involved several of the studio’s divisions and more are expected to be
implemented in the future.

“We’re very proud to be a partner in this crucial program
that supports people infected and affected by HIV/AIDS around the world,” said
Kevin Tsujihara, the president of Warner Bros. Home Entertainment Group. “We’ll
work across our company to harness our expertise in effectively reaching and
engaging audiences to raise awareness, further understanding and hopefully
drive behavior change among at-risk youth. I can think of no more gratifying
use of Warner Bros.' resources and talents.”

“We welcome and thank Warner Bros. for joining the private
sector’s involvement with this most important initiative and campaign,” said
Ambassador Mark Dybul, PEPFAR’s coordinator. “It’s critical that we involve
industry leaders in technology, creativity and entertainment, to support and
leverage the U.S. government’s comprehensive approach to fighting HIV/AIDS
around the world. Private-sector partnerships are invaluable in helping us
achieve our goals.”

—By Kristin Brzoznowski