Viacom International Studios (VIS) arrives at MIPCOM with a slew of deals concluded on shows from Awesomeness, after first introducing content from the GenZ studio at MIPTV.
Zac and Mia seasons one and two are headed to BBC iPlayer, while 4Music in the U.K. scored the first three seasons of the teen drama Guidance and the romance series Confess.
RTL Group’s SVOD platform Videoland opted for Light as a Feather alongside Guidance, Freakish and the teen sitcom My Dead Ex. Guidance landed a slot on the Hungarian free-to-air channel MTVA, which also picked up the first three seasons of the psychological thriller [email protected]. Guidance, [email protected], Freakish and Light as a Feather were also acquired by the Austrian channel A1 for its pay-TV and SVOD services.
In South Africa, the SVOD platform Showmax opted for All Night, Foursome, Guidance and Love Daily.
In Canada, the SVOD service SRC licensed seasons one and two of Light as a Feather.
“In the last year we have experienced a significant increase in demand for GenZ content from clients, particularly owners of streaming platforms focused on securing the best high-quality content to attract younger demos,” commented Lauren Marriott, VP of international content sales at VIS. “As the media landscape continues to shift in this highly competitive and disruptive on-demand TV market, VIS is well placed to deliver through its strong slate of youth-focused titles from both our Awesomeness and MTV catalogs.”