Video Interview: Sprout’s Andrew Beecham

NEW YORK: Andrew Beecham, the senior VP of programming for Sprout, talks about his overall programming strategy and offers advice to those wishing to pitch to the channel.

In September, Sprout launched Noodle and Doodle, its first long-form original series and its first show to be offered to the worldwide market. Beecham sees this foray into content development as an opportunity for the channel to continue to bring its own programming to the global marketplace, while still soliciting high-quality content from creators.

Beecham also explains Sprout’s approach to programming blocks. The channel is structured around the daily life of a child, with early-morning blocks targeted at energetic kids and nighttime programming aimed at easing children into bed.