Video Interview: beActive’s Nuno Bernardo

October 24, 2011 World Screen

NEW YORK:  Nuno Bernardo, the CEO of beActive Entertainment, talks about the opportunities and challenges of working in the transmedia landscape in this video interview.

 

With audiences now on different platforms, the traditional linear viewing experience has changed and transmedia has become increasingly enticing. beActive Entertainment is on board this new digital wave, with a slate of transmedia formats that span drama, factual, science fiction and more.

Bernardo tells TV Formats Weekly that beActive uses this style of storytelling in a very organic way, developing the shows from the onset with the aim of being distributed across multiple platforms and devices.