Video Interview: Armoza Formats’ Avi Armoza

NEW YORK: Avi Armoza, the CEO of Armoza Formats, discusses how the boutique outfit’s emphasis on innovation with its multiplatform “Armoza 3.0” formats has contributed to its success.

The fall and mid-season schedules of two major U.S. broadcasters feature titles from Armoza Formats: NBC with Who’s Still Standing? and The CW with The Frame. On the heels of the U.S. pickups, Armoza is keen to exploit the titles in all other international markets as well. "At the end of the day, you need to be creative and you need to make good television, and you will make it both in the U.S. and elsewhere as well," Armoza tells TV Formats Weekly. The Tel Aviv-based company has secured a string of commissions and recommissions recently, demonstrating the strength of Israel as a hotbed of creative concepts that can travel globally. It also has a number of new titles launching at MIPCOM, including 24/7 Love Lab, The Green Project, The Real Chat House and 2.3 a Week.