Video Excerpt: MIPCOM’s Acquisition Superpanel—What Do Buyers Want?

October 26, 2011 World Screen

NEW YORK: A video excerpt from MIPCOM’s Acquisition Superpanel—What Do Buyers Want? session, which featured an engaging conversation between CTV’s Mike Cosentino, Sky’s Sarah Wright, Channel 5’s Jeff Ford, Televisa’s Carlos Sandoval and World Screen‘s Anna Carugati, is now available.

 

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Cosentino, Wright, Ford and Sandoval discussed how they got their start in the television business, their programming strategies and the thought process they go through when screening shows and making buying decisions. The panelists also shared their most memorable negotiations. The conversation touched on the changes in viewing habits due to the increasing importance of over-the-top services like Netflix, as well as the marketing and promotional activities that are integral for supporting acquired shows.
 
The session wrapped with the presentation to each of the buyers of the inaugural World Screen Content Trendsetter Award in partnership with MIPCOM. Laurine Garaude, Reed MIDEM’s television division director, joined Carugati onstage to present the statues to the buyers.
 
Wish you had been at MIPCOM 2011? Had a successful market in Cannes but couldn’t get to every session? Reed MIDEM is providing a wealth of video excerpts from top panels and sessions through its MIP Markets YouTube channel.
 
Already looking ahead to MIPTV 2012? Click here to get information on the upcoming conference.