Viasat Launches Online SVOD Service

STOCKHOLM: Viasat Broadcasting has unveiled a new subscription video-on-demand service for its Viasat OnDemand online portal in Sweden, Denmark and Norway.

The subscription service makes a range of pay-TV content, including live sports events, hundreds of episodes of hit series and access to some 200 feature films, available on the Internet. The content is being made available to subscribers in a variety of thematic packages. The Entertainment package offers on-demand access to drama, comedy and sci-fi TV series such as Two and a Half Men, Friends, ER, Supernatural and Smallville. The Documentary package carries award-winning documentaries from leading film makers. The Sports package includes live coverage of UEFA Champions League football, ATP and Davis Cup tennis, the NHL and HockeyAllsvenskan ice hockey leagues, and motor racing’s Formula One World Championship and NASCAR Sprint Cup Series. The Movie package features blockbusters such as Hancock, You Don’t Mess with the Zohan and The Kite Runner, along with modern classics such as Harry Potter and the Chamber of Secrets, Ocean’s Eleven and Kill Bill. The Total package provides unlimited access to all of the genre packages.

Hans-Holger Albrecht, the president and CEO of MTG, commented: “This subscription service is the latest step in the ongoing development of our market leading online content offering. It is in line with our commitment to make free and paid-for entertainment available to viewers on a flexible ‘anytime, anywhere’ basis on multiple distribution platforms. As on other platforms, we have structured our online and on-demand TV offering into thematic packages in order to provide subscribers with even greater choice about what they watch.”