Venevision’s Battle of the Sexes Sells to Panama

MIAMI: Televisora Nacional (TVN) in Panama has signed up to produce and broadcast the game-show format Battle of the Sexes (Guerra de los sexos) from Venevision International. 

The game show is an original concept from the Venezuelan TV channel Venevision. The series has found success in Latin America in Ecuador, among other territories. TVN will select its own talent and participants for its local production. 

“Venevision International is proud to offer an ample variety of proven formats that have been successful in national and international markets, and Guerra de los sexos is another example of the excellence and versatility of our extensive catalogue,” said Manuel Perez, the VP and CFO of Venevision International. “The emphasis on the sale of formats responds to the company’s diversification strategy and to the new trends we envision for the international markets,” he added.

“In order to assure continued innovation in our national productions, and to provide the best entertainment options to the Panamanian families, TVN is proud to announce its local production of Guerra de los sexos," added Luis Mouynes, the production and programming director of TVN. "For several years, we have offered our viewers the Venezuelan version of this program; now we have taken this important step that we are sure will please our television audience."

“We are confident that TVN will be successful with the Guerra de los sexos format, especially since this program is original and universal, ideal to be adapted to the demographic of any international market, particularly Panama’s, in this case,” commented Cesar Diaz, the VP of sales at Venevision International. “Our focus on the sale of formats is concentrated on exploiting and adapting the company’s ample catalogue, which includes talk shows, game shows and dramas, as well as in the development of dramatic and entertaining formats; example of this is the success achieved by channel Astro Ria in Malaysia with the format of the teen series Somos tu y yo (You and Me).”