Use of Professional Content Online Rises

MARINA: The viewing of professionally produced content online gained 24.3 percent in 2008 to 41.6 billion views, led by the streaming of prime-time shows as well as kids’ fare, according to AccuStream iMedia Research.

Pro Online Video Views 1998–2012 reports that professional online video is forecast to maintain double-digit increases through 2012. In the last decade, Internet users accessed 142.7 billion pieces of professionally produced, brand-hosted and distributed video. Music content had a 25.5-percent share of the market, with 22.6 percent for news and 20.2 percent for entertainment/kids’ programming. Shifts did occur last year, however; entertainment/kids had a 30.4 percent share of the market in 2008, up from 10 percent in 2001. Music, meanwhile, had an 11.3-percent market share in 2008, down considerably from its 45.6-percent peak in 2005. 
Long-form primetime television produced 39.1-percent of the category’s 17-percent share of total views, up from 13.8 percent in 2007.

Other findings from AccuStream iMedia Research include that video sites with more than 50 million views per month averaged 7.5 views per unique user per month. 

"Professionally published video has been marked by a truly impressive path toward a distinctive, value-generating and integral component to brand exploitation," commented Paul A. Palumbo, research director. "The medium has arrived, and the experience can only be delivered online."