Univision to Make Shows Available on YouTube

LOS ANGELES: Univision Interactive Media, the digital division of Univision Communications, the leading U.S. Spanish-language media company, is partnering with YouTube to make short- and long-form Univision videos available on the YouTube.com website.

Programming from Univision Communications’ three main networks, Univision, TeleFutura and Galavision will be featured and promoted throughout the YouTube.com website. Content will be updated to include relevant offerings as well as an extensive archive of library programs.

In addition to top Univision shows, users will have access to Univision.com videos across key content categories, as well as unique footage from Univision celebrity interviews and special events such as next year’s Latin Music Awards Premio Lo Nuestro a la Musica Latina Univision will also be using YouTube’s leading Content ID technology to more effectively track user engagement and monetize Univision content uploaded by YouTube users.

"This is a very exciting milestone, as it represents the first time that any Univision programming is available on the web outside our own properties in both a short- and long-form format," said Kevin Conroy, the president of Univision Interactive Media, Inc. "This partnership uniquely extends our reach to our audience and solidifies our position as the leading Spanish-language video provider for U.S. Hispanics with unparalleled programming in all respects."

"Clearly, Univision has established itself as a premier provider ofSpanish-language television content here in the U.S.," said Chris Maxcy, the head of content partnerships at YouTube. "This deal is a big win for us and marks one of the most comprehensive partnerships for full-length programming signed to date. There is a huge demand to watch Spanish-language content on YouTube. With this new partnership, our community here in the U.S. can watch and enjoy both full-length and short-form programming from Univision’s three major networks on our platform."