U.S. Internet Users Viewed 10 Billion Videos Online in December

RESTON, February 8:
According to comScore Video Metrix, American Internet users watched more than
10 billion videos online in December, with 3.3 billion videos viewed on YouTube
and other Google sites, increasing the company’s share of the online-video
market to 32.6 percent.

Google sites gained 1.3
share points in December versus the previous month, and now accounts for nearly
one out of every three videos viewed over the Internet. Google’s YouTube.com
represents more than 97 percent of all videos viewed at the property. Fox
Interactive Media ranked second with 358 million (3.5 percent), followed by
Yahoo! sites with 340 million (3.4 percent) and Viacom Digital with 238 million
(2.3 percent). Other companies in the top 10 included Microsoft Sites, Time
Warner Network, Disney Online, ESPN, Apple and ABC.com.

In total, nearly 141
million Americans viewed online video in December. Google sites also captured
the largest online video audience with 79 million unique viewers, followed by
Fox Interactive Media with 43.9 million and Yahoo! sites with 38.2 million.

Other notable findings
from December 2007 include: 77.6 million viewers watched 3.2 billion videos on
YouTube.com (41.6 videos per viewer); 40.5 million viewers watched 334 million
videos on MySpace.com (8.2 videos per viewer); and online viewers watched an
average of 3.4 hours (203 minutes) of online video during the month,
representing a 34-percent gain since the beginning of 2007. The average online
video viewer consumed 72 videos, with the average online video duration 2.8
minutes.

The rankings are based on
video content sites and excludes video server networks. Online video includes
both streaming and progressive download video.

“December represented a
considerably strong month for online video viewing," said Erin Hunter,
comScore’s executive VP of media and entertainment. "With the writer's
strike keeping new TV episodes from reaching the airwaves, viewers have been
seeking alternatives for fresh content. It appears that online video is
stepping in to help fill that void.”

—By Irene Lew