Twitter to Stream Thursday Night Football Games Worldwide


NEW YORK: The National Football League (NFL) has named Twitter as its exclusive partner to deliver a live, worldwide OTT digital stream of Thursday Night Football throughout the 2016 NFL Regular Season.

As part of the deal, Twitter will stream the ten Thursday Night Football games broadcast by NBC and CBS, which will also be simulcast on NFL Network. The stream will reach a global audience across devices and for free. In addition to live streaming video, the partnership includes in-game highlights from TNF as well as pregame Periscope broadcasts from players and teams.

“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football,” said NFL Commissioner Roger Goodell. “There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season. This agreement also provides additional reach for those brands advertising with our broadcast partners.”

“This is about transforming the fan experience with football,” said Jack Dorsey, CEO of Twitter. “People watch NFL games with Twitter today. Now they’ll be able to watch right on Twitter Thursday nights.”