Sky Sports Sets New NFL Deal

August 29, 2025 Mansha Daswani

Sky Sports has renewed its long-standing agreement with the NFL for the U.K. and Ireland.

The new three-year deal gives the platform the first-pick exclusive game on Sundays and the first pick for the Sunday 9 p.m. game. A second game at 6 p.m. and up to an additional two games at 9 p.m. will also be shown live on Sky Sports. Further, the platform will broadcast all games in London and Europe. All told, Sky Sports is increasing its live match coverage by 50 percent. Games will be shown across the Sky Sports NFL channel as well as SS+ and Mix.

NFL RedZone also remains on Sky alongside every Thursday Night, Sunday Night and Monday Night Football, Thanksgiving games, the playoffs and the Super Bowl.

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Jonathan Licht, chief sports officer for the U.K. and Ireland, said: “We’re proud to extend our partnership with the NFL beyond 30 years. The sport continues to grow and captivate U.K. audiences, which we saw first-hand with record-breaking Super Bowl LVII viewership on Sky Sports. With more games than ever before, we’re excited to offer further value to our customers and continue to bring fans world-class coverage.”

Gerrit Meier, managing director and head of NFL International, added: “The U.K. market continues to be a priority for the NFL internationally, as we look to drive fandom and grow the game at every level around the world. Sky Sports has been a significant part of the NFL’s growth story in the UK over the years, helping us to reach new audiences and bring fans the very best NFL content, and we are delighted to see our expanded partnership continue.”

Laura Louisy, director of NFL international business development and media, noted: “We’re thrilled to extend our partnership with Sky Sports, with an increase in NFL coverage for fans in the U.K. Viewers can follow the NFL season across each tentpole moment from kickoff through to Super Bowl and everything in between with Sky Sports—giving fans more choice than ever before—and is a testament to the growth of our long-term partnership.”