Michael Aragon, senior VP of content at Twitch, has been added to the lineup to deliver a keynote at MIPTV.
Aragon leads all of Twitch’s global broadcaster partnerships, eSports, Twitch Studios, content development and content marketing. He also oversees the acquisition of TV shows and movies that have aired on Twitch like Pokémon and Doctor Who. At MIPTV, he will provide insight on interactive entertainment’s appeal to younger audiences from gaming to non-gaming content, the power of interactive live viewing formats to maximize audience engagement and create new experiences around both old and new programs, and his vision for the global entertainment industry.
His keynote is slated for Wednesday, April 10.