Twentieth Century Fox Restructures Licensing Division

CENTURY CITY: Twentieth Century Fox Television has rebranded its licensing division as Fox Consumer Products, as well as appointed new senior executives to manage the business.

Robert Marick, executive VP, said in announcing the restructure: “Fox boasts a world-class television and film lineup that includes everything from The Simpsons and Glee to some of the biggest film properties in history like Avatar and Ice Age. Fox properties have huge consumer appeal and with the new strategy in place we are confident that we can take the business to new levels. With our portfolio of powerhouse brands and virtually unlimited opportunities to grow our business, we needed nothing less than the smartest and most strategic executives in place. I am thrilled with the team we have assembled and I am confident they will help us to take our newly titled Fox Consumer Products division to unparalleled success.”

Joining from HIT Entertainment is Pam Kunick-Cohen as senior VP, where she will head up the global brand management team, which is tasked with determining long-term franchise opportunities in the U.S. and internationally. Another new appointment is that of Ricardo Crespo to the post of senior VP of global creative. He was previously at Mattel. The newly designated global category management team will include Gary Rosenfeld as senior VP of new media, Lora Cohn as VP of toys & social expressions and Virginia King as VP of fashion & home.

In a bid to expand its international business, Fox Consumer Products has set up teams devoted to North America, EMEA and Asia Pacific and Latin America. Kevin Sherwood has been tapped as VP of North America sales. Bob Bacon will lead efforts in the Asia Pacific and Latin America as VP. And Carl Lumbard will continue to oversee EMEA as senior VP and managing director.