Zig Zag & ShinAwiL Align for Anglo-Irish Content Alliance


The U.K.-based Zig Zag Productions and Ireland’s ShinAwiL have entered into a strategic alliance to expand each organization’s unscripted TV format operations both in the U.K. and abroad.

Through the partnership, Zig Zag and ShinAwiL will team up to co-develop and co-produce original unscripted formats from Zig Zag’s home in London and ShinAwiL’s bases in Dublin and Belfast. Zig Zag will represent all ShinAwiL unscripted formats in the U.K., while ShinAwiL will represent all Zig Zag unscripted formats in the Republic of Ireland.

The companies, which each have more than 20 years of experience producing entertainment and factual-entertainment programming, will continue to operate independently.

Danny Fenton, CEO of Zig Zag Productions, said: “ShinAwiL’s format development and production expertise across Ireland is second to none. By partnering up with Larry’s team, both our companies will be able to create exceptional creative content and widen our international footprint.”

Larry Bass, CEO of ShinAwiL, added: “Whilst Brexit poses a degree of uncertainty for both the U.K. and Irish content industries, this exciting new collaboration allows us both to continue building robust, sustainable, international businesses whilst harnessing each other’s creative strengths and local market insight.