Wheelhouse Partners with Tennis Player Ben Shelton

Wheelhouse has entered an exclusive partnership with pro tennis player Ben Shelton to develop and produce a slate of original and brand-funded digital projects that will debut across his YouTube, Instagram and TikTok channels.

The first project to come out of the partnership is the docuseries The Long Game, which tracks Shelton on and off the court. The series serves as a prologue to 2026 by following Shelton’s breakout 2025 season, which was cut short by a shoulder injury.

“I’ve always believed the journey matters just as much as the results, and Wheelhouse and Portal A are the perfect partners to help bring my story to life,” Shelton said. “The Long Game shows the highs, the lows and everything that goes into chasing the biggest moments. I’m excited to keep building from here and to share even more of my world on YouTube and beyond.”

“We launched Wheelhouse Sports to be a true partner and creative solution for athletes who want to share their stories,” commented Stan Kaufman, VP of Wheelhouse Sports. “We’re thrilled to be in business with Ben and to build a platform where his fans and brand partners can create alongside him. Like Ant, he brings a rare charisma that transcends the court, and he’s only scratched the surface of what’s ahead—we feel the sky’s the limit for this partnership.”

Nate Houghteling, co-founder of Portal A, added, “There’s a reason Ben is in everyone’s feeds—he has the ‘it’ factor that you can’t quantify but is unmistakable when you see it. With the launch of his YouTube channel, we want to expand the scale of Ben’s storytelling while staying true to who he is.”