UKTV Greenlights Rochelle Humes Series for W

UKTV has commissioned Rochelle Humes: Interior Designer in the Making, produced by Outline Productions, for its entertainment channel W.

In this new series, Rochelle Humes invites cameras into her life as she takes her passion for interior decor into the world of professional interior design. It will see her help families transform their homes with a makeover that is fit for the post-pandemic world.

The ten-part UKTV original series is part-funded by home improvement business Wickes. The series will be distributed worldwide by Blue Ant International and is available for presales. Entertainment business The Story Lab and AFP specialist Clik facilitated the AFP.

Humes said: “I’ve always loved interiors and the way a home can positively affect your life. Since I was very young, I’ve rearranged rooms, changed color and pattern, and loved renovating and decorating my own homes as an adult. Now I can’t wait to embrace the challenge of helping other people reimagine their own homes for this exciting new series for W with Wickes.”

Kirsty Hanson, UKTV commissioning editor, said: “I am over the moon that Rochelle is coming to W, pursuing an obsession she has had with interiors since a young girl and showcasing her talents in a way we haven’t seen before. This all comes at a time when our homes have never been more important to us or had so much impact on all of our lives.”

Adam Collings, channel director for W, added: “We’re thrilled to welcome Rochelle to W for this brilliant new series. Being able to follow her on this personal journey into becoming an interior designer is a real treat for our viewers and will no doubt inspire many.”

Laura Mansfield, executive producer and creative director at Outline Productions, added: “Over the pandemic, we’ve been stuck in our homes and become even more obsessed with them than ever. We’re utterly delighted to be working with Rochelle and the teams at UKTV and Wickes to deliver a gorgeous, inspirational series with real international appeal.”

Shelley Allison, head of marketing for Wickes, said: “This project is so exciting, and we’re thrilled to be working with UKTV and Rochelle on our first advertiser-funded program, especially at a time when the nation has really fallen back in love with DIY and improving their homes. Our ambition is to help the nation feel house proud and this new show is the perfect opportunity to showcase how people can make the most of their spaces while demonstrating how easy it can be.”

Solange Attwood, executive VP of Blue Ant International, said: “Fans of Rochelle Humes will love seeing how she brings her signature style and creativity into the world of home decor. Focusing on our homes as beautiful places of comfort has never been more top of mind after a year of lockdown, making this series universally appealing to buyers around the world looking to give their audiences fresh and fun decor content.”