Twofour Rights Scores Sales for What Would Your Kid Do? & More


Twofour Rights has inked volume deals for 60 hours of finished tapes across Asia and Africa.

ITV Choice secured rights in Asia and Africa for the finished tape of the brand-new factual-entertainment format What Would Your Kid Do? ITV Choice also picked up seasons one and two of the relationship format A Night with My Ex, as well as Change Your Tune and the U.K. version of This Time Next Year.

Meanwhile, TVB Hong Kong acquired a package of finished programs, including What Would Your Kid Do? and a 15-hour bundle of hit shows, including Posh Pawn, World’s Most Expensive Presents and World’s Most Expensive Toys.

Sales were brokered by Rob Bassett, Twofour Rights’ senior sales executive, who said, “Kids say the funniest things so we’re really pleased to see that What Would Your Kid Do? is making an impact with international broadcasters, as well as a solid portfolio of content that has broad appeal to audiences across different continents and cultures.”