The HISTORY Channel Relaunches in Bulgaria


A+E Networks EMEA has relaunched The HISTORY Channel in Bulgaria with a dedicated local feed.

The new channel broadcasts a mix of original and international programming content in Bulgarian, with specific ad breaks for local advertisers. The Sales House will be handling ad sales in the country.

The HISTORY Channel’s lineup includes The UnBelievable with Dan Aykroyd, Ancient Aliens and Forged in Fire, among other top titles.

“Bulgaria holds a pivotal position within A+E Networks EMEA’s market landscape,” said Izabella Wiley, senior VP and general manager of Central and Eastern Europe at A+E Networks EMEA. “With Bulgarians dedicating an average of more than 5 hours each day to TV consumption, it’s evident that television plays a significant role in their lives. Moreover, Bulgaria’s rich historical heritage fosters a deep appreciation for factual storytelling among the local audience. We are confident that our distinctive and captivating programs will establish The HISTORY Channel as the premier choice for Bulgarian viewers.”

Tomasz Teodorczyk, director of content and brands for Poland and CEE at A+E Networks, added, “Launching our advertising feed on Bulgarian HISTORY Channel isn’t just about reaching audiences; it’s about strategically positioning our brand, fostering meaningful connections and driving impactful engagement. We want to be even more local, and this launch will be an excellent continuation of our journey in Bulgaria.”