Tern Television Developing Big in America


Tern Television has partnered with the Department for Business and Trade to promote U.K. trade across the world with the five-part docuseries Big in America.

Each episode will see British hotelier, businesswoman and TV personality Alex Polizzi mentor small businesses as they prepare to pitch to a major U.S. business in New York City. The series will debut on LinkedIn’s live Events platform on August 14.

Big in America is produced in partnership with Wavemaker UK. It marks the first time LinkedIn has partnered with an external channel to stream an exclusive “made-for-TV” entertainment content series via its Events platform.

Lord Malcolm Offord, Minister for Exports, Department for Business and Trade, said: “The U.S. is our largest trading partner, with total trade worth £279 billion in 2022. Thanks to campaigns like Big in America, we’re helping British businesses unlock new opportunities to sell their products in the U.S., supporting jobs and growing the economy.

“We are proud of our great British exporters and want to see more businesses take advantage of the potential they could achieve if they get onto the exporting ladder.”

Dominic de Terville, co-executive producer and director of branded content at Tern and Zinc Media Group, commented: “At the heart of this series is a diverse range of bold and innovative SMEs from across the U.K., which we are thrilled to showcase in such an entertaining and informative way. The very best branded content offers utility, and the Department for Business and Trade has embraced that emphatically—not only providing new real-world opportunities for the featured companies, but also by working with us to create something packed with take-out that will benefit anyone watching who has not yet fully embraced the opportunity exporting offers.”

Tunji Akintokun, head of enterprise solutions for the U.K. and Ireland at LinkedIn, added: “With U.K. SME engagement on LinkedIn up significantly year-on-year, it’s exciting to see the Department for Business and Trade’s efforts to get more U.K. SMEs exporting through their Big in America series. We believe this is the first time an advertiser has run a TV-quality ‘docutainment’ series on our platform, targeting SMEs across LinkedIn’s 35+ million U.K. members. We look forward to seeing these stories shared and inspiring many new U.K. SMEs to connect to opportunity.”