Scripps’s Lifestyle Channels to Roll Out in Israel

LONDON: Scripps Networks Interactive’s lifestyle nets Food Network, Travel Channel and Fine Living are launching in Israel on Cellcom, marking the company’s first channel portfolio deal in the country.

The channels will be available in high definition beginning September 1 as part of the Israeli telecommunications company’s basic package. The content will be subtitled in Hebrew, bringing Scripps Networks’s total language count to 30. Food Network, Travel Channel and Fine Living feature lifestyle shows such as Paul Hollywood City Bakes, House Hunters International and Million Dollar Contractor.

“As Scripps Networks continues its expansion, it is rewarding to see the demand and impact we’re having in such an important market like Israel,” said Phillip Luff, the managing director for the U.K. and EMEA at Scripps Networks Interactive. “With our full portfolio launching on Cellcom, we are confident that our localized content will resonate with new viewers, providing them with world-class lifestyle programs that celebrate everything that is bold, fun and entertaining.”