Redbox & Curiosity Ink Multifaceted Pact

Redbox has signed a wide-ranging agreement with Curiosity.

As part of the deal, Redbox will promote Curiosity’s SVOD service, Curiosity Stream, and include select content from Curiosity on Redbox’s AVOD and FAST services. The companies have also agreed to feature Curiosity Stream as a premium subscription offering when Redbox launches SVOD channels in its streaming app in 2022.

The Curiosity Stream SVOD service will be made available to select Redbox customers on a promotional trial basis and promoted on Redbox’s 40,000 kiosks and digital streaming properties. Further, Redbox will license Curiosity content that will be offered on Redbox’s AVOD and FAST streaming services in the coming months.

Jason Kwong, chief strategy and digital officer at Redbox, said: “Our customers will appreciate the high-quality content delivered by Curiosity Stream, and we’re excited to work with them to grow their viewership through distribution of their service on the Redbox app.”

Brandon Fong, senior VP of partnerships and distribution for Curiosity, said: “We are thrilled to partner with Redbox as they continue to expand their video streaming offerings. As the leading factual entertainment service, Curiosity is ideally positioned to deliver affordable, high-value entertainment to Redbox customers who want to know more about the world around them.”