Rainer Laux & Endemol Shine Germany Align for Reality Label

TV producer Rainer Laux and Endemol Shine Germany have come together to form Rainer Laux Productions, focused on reality programming.

Laux will continue to expand the development, production and sales of new reality formats under the Endemol Shine Germany umbrella. Laux is behind some of Germany’s biggest reality hits, having served as the producer of the first Big Brother season in Germany and working on Celebrity Big Brother.

Fabian Tobias, managing director of Endemol Shine Germany, said: “Rainer lives and breathes reality and I am so pleased about the collaboration. With him, we are a magnet for reality stars and a reliable partner to provide broadcasters and streamers with reality hits.”

Rainer Laux, managing director of Rainer Laux Productions, added: “The new company is called Rainer Laux Productions… Much more than Reality TV. Our aim is to create formats for our partners that get Germany talking and have international potential. We offer a home for celebrities and colleagues who love entertainment and reality.”