Q TV Launches Series with AI Anchor

ADVERTISEMENT

Viral Hua Re, a series led by an animated AI anchor, has debuted on QYOU Media India’s Hindi general-entertainment channel Q TV.

The show features viral short-form videos sourced from social platforms that include comedy, pranks, gags, falls and fails. Viral Bhabhi, the AI anchor, offers one-liners and anecdotes throughout.

“At QYOU Media India, we have always been at the forefront of delivering exceptional and wholesome entertainment to our viewers,” said Simran Hoon, CEO of QYOU Media India. “We believe in the power of innovation and thus the introduction of the new AI-driven show adds a revolutionary dimension to our programming. Viral Hua Re exemplifies our commitment to curating content that resonates with our cherished viewers. With the launch of the new AI-driven show, we remain steadfast toward harnessing the power of technology to redefine entertainment experiences. We look forward to embracing the future of television, where creativity meets technology and storytelling transcends conventional narratives.”

Ashutosh Barve, senior VP of programming and strategy at QYOU Media India, added, “At Q TV, we believe in pushing the boundaries of entertainment, and our new show reflects that commitment. The unconventional Viral Hua Re truly embodies the spirit of ‘Zara Hatke.’ In a first-of-its-kind initiative, with the AI anchor-driven show, we aim to take our viewers on an exciting journey of entertainment that challenges conventions and sparks creativity. The show is unique and operates at the cusp of user-generated content and will surely capture the hearts of our viewers. We look forward to innovating and creating more such content that connects and resonates with our loyal viewer base while attracting new viewers to the channel.”