Pulse Films Taps Former Dragons’ Den EP for TV Division


LONDON: Pulse Films has expanded its television division with the appointment of Ceri Aston, the BAFTA-nominated former executive producer of Dragons’ Den, to the newly created role of head of non-scripted programming.

In this position, Aston will executive produce Pulse Films’ non-scripted slate alongside Emma Cooper, who took the helm as managing director of Pulse’s non-scripted TV division last summer, and the studio’s in-house team. Prior to joining Pulse Films, Aston was part of the BBC Entertainment North team, and in addition to Dragons’ Den, her credits include Junior Doctors: Your Life in Their Hands and Junior Paramedics (BBC Three), among other productions.

Cooper said, “We are thrilled that Ceri is coming to join us at such an exciting and important moment in Pulse’s creative growth. I am looking forward to working with her across our thriving international slate and her skills and experience in ensuring delivery excellence will be a huge asset to our division.”

Aston commented, “It’s been a huge privilege to work on Dragons’ Den, and with the talented Entertainment North team at BBC Studios. But the opportunity to help build on Pulse Films’ unique brand of television proved irresistible. I’m super excited to be part of the company and its culture and can’t wait to join Emma and work alongside the talented team at Pulse.”