ProSieben MAXX Inks Volume Deal with FIC Content Sales

UNTERFÖHRING: ProSieben MAXX has snapped up a package containing approximately 200 hours of high-end factual programming from FOX International Channels (FIC) Content Sales.

Beginning next year, ProSieben MAXX will air such titles as Survive the Tribe, a survival program; Dead End Express, an adventure show; and Building Wild, a documentary series. The male-skewing free-to-air channel is owned by ProSiebenSat.1 Group. It is available in more than 85 percent of German households, as well as in Austria and Switzerland.

René Carl, ProSieben MAXX's general manager, remarked: "The extraordinary programs that this collaboration will provide are ideally suited for the young, male-target group of ProSieben MAXX. Thanks to the cooperation with FIC Content Sales and our other partners, we can offer our viewers a variety of nature, science and adventure programs that is unrivaled in free-to-air TV."

"The team at ProSieben understands the demand in the market for high-end factual programming and we're thrilled to be working closely with them to fulfill their FTA needs," added Prentiss Fraser, FIC's senior VP and global head of content sales.