Portfolio Hires Director of Factual & Lifestyle Development

TORONTO: Jennifer Bragg has been appointed director of factual and lifestyle development at Portfolio Entertainment, supporting the company's recent diversification strategy that includes the production of unscripted content.

Bragg will lead Portfolio’s factual division, with responsibility for end-to-end content development for Canadian and international broadcasters. She will focus on factual, reality and lifestyle content and will report to Joy Rosen, CEO and co-founder of Portfolio Entertainment. In addition to freelance development writing, Bragg was most recently a development associate at Fusion Television, and previously served in a development capacity at Frantic Films.

Rosen commented: “We are thrilled to welcome Jennifer to the Portfolio family. She brings wide-ranging experience in unscripted content that is augmented by her passion and vast knowledge in emerging trends, pop culture, social media and the digital marketplace. With over two decades of experience in factual programming through our distribution division, Portfolio’s recent foray into factual content production is a natural extension of our business and this appointment will help us grow and strengthen our position in this space.”