Planet Earth II Gets Companion Augmented-Reality Experience


LONDON: BBC Worldwide has aligned with the tech outfit Blippar for a multimedia interactive experience tied to the landmark natural-history series Planet Earth II.

Through an augmented-reality experience, a total of 19 common objects (such as shoes, apples, roses, eyeglasses and more) can be scanned with the Blippar app with unique content specific to this campaign. Once blipped, users unlock a short AR experience that leads them to a Planet Earth II section within the app. The section delivers entertaining and educational facts about an animal’s diet and habitat and reveals the connection between the blipped object and the selected animals. The user can also see short videos from the landmark series Planet Earth II.

Shot in UHD, Planet Earth II, presented by Sir David Attenborough, uses the latest camera stabilization, remote recording and aerial drone technology.

“We’re very excited to be partnering with BBC Worldwide to bring the wildlife closer to everyone,” said Ambarish Mitra, co-founder and CEO at Blippar. “AR fuses the digital world with the physical world around us and is an unparalleled tool for storytelling. This campaign is a perfect example as it extends the experience beyond the documentary by gamifying it and bringing the wildlife to people wherever they are.”

Julia Nocciolino, the VP of brands for Asia at BBC Worldwide, commented: “When Planet Earth came out a decade ago, it transformed how viewers saw their planet. It was the first natural-history series to be filmed in high definition, and it captivated a global audience of over half a billion people by giving them an unprecedented view of life on planet Earth. The new Planet Earth II promises to give viewers the most immersive wildlife documentary experience to date. With Blippar’s unique visual discovery browser, fans will be able to engage and learn more about some of the Earth’s most iconic habitats featured in Planet Earth II in a unique way.”