Video Interview: PBS International’s Joe Barrett

As the distribution unit of PBS, PBS International is charged with fulfilling the mission of the U.S. public broadcaster to inspire and educate consumers with award-winning content and bringing that to the global marketplace. The PBS brand recognition is helping to drive this effort on a worldwide basis.

Joe Barrett, VP of global sales, talks to TV Real Weekly’s Mansha Daswani about the content that clients around the world are looking for and the types of factual programming most in demand today. He also outlines PBS International’s strategy in the FAST space.