TVREAL
Pantheon Media Group, formerly known as Asylum Entertainment Group, has brought in Kelly Mullen as head of brands.
Mullen will oversee efforts to connect Pantheon’s 20-plus labels with global brands, prioritizing innovative collaborations and unlocking new financing and partnership models. Most recently, she served as global head of entertainment and culture marketing at Unilever. The role is based in London.
“Kelly’s reputation and her relationships within the brand world are unmatched,” said Steve Michaels, chairman of Pantheon Media Group, to whom Mullen will report. “In the current marketplace, it has never been more important to forge partnerships that fit both a brand’s messaging and a project’s narrative. She has the unique ability to bridge that gap, allowing more of our content to be creatively financed and greenlit.”
“Kelly has crafted successful brand partnerships in nearly every major market around the world,” added Rebecca Sanhueza, executive VP of content strategy and development and head of nonscripted content for Endeavor. “Her deep experience in both brand and nonscripted production and her global perspective makes her uniquely suited to lead Pantheon’s efforts in this exciting space.”
Mullen said: “Pantheon Media Group and Endeavor provide a peerless offering for brands. I am delighted to work alongside this talented team of creative visionaries and look forward to cultivating partnerships that inspire, engage and create lasting value.”
