Future Today Launches Baking FAST Channel

Future Today has partnered with YouTube creator Gemma Stafford’s Bold Baking Network to launch a dedicated baking FAST channel.

The channel will span various categories, including family baking, travel and global cuisine, seasonal specialties, beginner to advanced techniques, celebrity chef features, product reviews and more.

The Bold Baking Network represents a slew of culinary talent, and the Bigger Bolder Baking YouTube channel has amassed over half a billion view views. Through the Bold Baking Network, Stafford has brought together baking stars with a combined audience of nearly 40 million fans.

For advertisers, the Bold Baking Network offers opportunities to connect with baking enthusiasts through multiple touchpoint. Beyond traditional advertising, brands can integrate into the network’s content through seasonal programming specials, strategic product placements in recipe demonstrations and new product launch features.

The Bold Baking Network FAST channel will be available across all major streaming platforms, including Roku, Amazon Fire TV and Apple TV.

“The creator economy is revolutionizing how we deliver premium entertainment, and the Bold Baking Network represents the next evolution in culinary content,” said Vikrant Mathur, co-founder of Future Today. “By partnering with visionary creators like Gemma Stafford and her network of baking talents, we’re delivering fresh, engaging programming to streaming audiences, while expanding our mission to deliver content viewers are passionate about. This isn’t just another cooking channel—it’s a creator-driven platform that transforms how people experience and engage with baking entertainment.”

“Baking brings comfort, creativity and community into people’s lives,” Stafford said. “We believe all bakers are creators, and now we’re giving them a platform to reach millions. Our partnership with Future Today helps us share the joy of baking with a global audience while fostering a vibrant community that attracts brands and sponsors eager to connect.”

“This partnership represents a perfect alignment of audience engagement and advertiser opportunity,” Mathur added. “By delivering the content viewers actively seek and creating authentic ways for brands to be part of the viewership experience, we’re creating a premium, brand-safe environment where advertisers can meaningfully connect with highly engaged audiences. This is exactly the kind of sustainable growth model that drives value for all stakeholders in the streaming ecosystem.”