New Original Series Roll Out on ICON Network

LOS ANGELES: Endemol Beyond USA’s ICON Network has scheduled the premiere of the original series Culture Chic and the sophomore season of Pretty Little Pranksters for this month.

The network, which is creatively led by Michelle Phan, will air the second season premiere of Pretty Little Pranksters tomorrow. The prank show features celebrity makeup artist Jamie Greenberg, with digital beauty and lifestyle influencers Tara Michelle, Lana, Shanna Malcolm, Tiffany Ma, Jimmy Wong and Jill Cimorelli also taking part in the sophomore run.

ICON Network is set to launch the new original travel and lifestyle series Culture Chic on December 9 on Verizon’s go90 social entertainment platform. The show, featuring global fashionista Sonya Esman, showcases extremes in lifestyle trends from various cultures, including the waist-training craze in the U.S.

“Nine months in, the ICON Network is now being developed in 11 territories around the world and continues to create original, dynamic and compelling content, growing to more platforms and more audiences,” commented Adrian Sexton, interim president and COO of Endemol Beyond USA. “We’re re-setting the definition of digital lifestyle programming with these two original formats, while expanding our lineup of creators, global content reach and licensing model to new platforms.”

“When we launched ICON earlier this year with Endemol Beyond, our goal was to develop a place where creators can build their brands and an environment where they can be mentored to create something that is bigger than they could do on their own," said Phan. “Working with Jamie Greenberg and seeing her creativity evolve and watching her grow as a content creator is exactly the mission behind ICON. I know our viewers are going to love what we have lined up for them in our second season of Pretty Little Pranksters.”