MIPCOM Spotlight: Gusto Worldwide Media

In each episode of Gusto Worldwide Media’s DNA Dinners, host Tyrone Edwards surprises one person with the results of his or her DNA test.

The individual then celebrates this newfound heritage by preparing a meal for their family. Gusto Worldwide Media is selling DNA Dinners both as a finished tape and as a format.

Celebrity chef Michael Bonacini cooks his way through 15 Italian regions in new episodes of Bonacini’s Italy, exploring the flavors and textures that make each area unique. “Shot in 4K UHD, this series is accompanied by recipes, digital artwork and webisodes that inspire viewers to perfect some of Chef Bonacini’s signature dishes,” says Corey Caplan, Gusto Worldwide Media’s senior director of international sales.

The company is also presenting 13 new episodes of the baking series Flour Power, which is set in a retro-style kitchen. “The vivacious host, Jessica McGovern, inspires with simple to extravagant baked treats for all occasions,” Caplan says. “From the colorful, high-fashion set to the decadent recipes, this program is a feast for the eyes.”

Caplan notes, “Our concepts are innovative, and we approach food with a global sensibility. DNA Dinners, Bonacini’s Italy and Flour Power are accompanied by turnkey, multiplatform packages that include high-resolution talent and food photography, as well as original webisodes.” He adds, “Following the success of our recent launches, we’re looking for partners in new territories.”

“We have a catalog of over 500 hours of content that comes with a marketing package that enables us to launch almost immediately anywhere in the world,” says Caplan.