Mamamoo Doc Sells to Netflix for Southeast Asia

TVF International has partnered with ZanyBros in South Korea for the one-off documentary Mamamoo: Where Are We Now, which takes a behind-the-scenes look at the global K-pop sensations.

Mamamoo: Where Are We Now is set to premiere on Netflix across Southeast Asia. With exclusive access, the doc follows the group’s journey from debut to global triumph, culminating in their highly anticipated world tour this summer, which will take them to the U.S.

“With K-pop taking the world by storm, Mamamoo stands as an unmissable documentary,” said Serafina Pang, sales manager at TVF International. “It celebrates the group’s bold personalities, boundless creativity, and ground-breaking impact on the traditional stereotype of K-pop artists. We’re thrilled to partner with Netflix to bring the powerful and authentic story to Southeast Asian audiences.”

Samuel Joyce, acquisitions and content strategist at TVF International, said, “We are delighted to be working with Zany Bros. to bring this fantastic documentary to viewers in Asia. Mamamoo’s story is an inspiring, bold, and refreshingly candid view of life inside the K-pop machine, and we look forward to the wider world falling in love with the band while bringing these K-pop icons closer to their international fans.”

Kim Joon Hong, CEO of ZanyBros, said, “This Mamamoo documentary series is the outcome of ZanyBros’s 20 years’ experience in producing K-pop content, such as music videos, concerts, reality shows and more. We couldn’t be happier with the fact that it has been picked by such a seasoned distributor as TVF international and will have the opportunity to tell the true story of these K-pop artists and their footprint around the world. I believe this exclusive biopic will fascinate audiences with its unfiltered, provocative, yet well-made storytelling. As K-pop expands its global presence, ZanyBros is gearing up for more K-pop related content including dramas, which will appeal to wider demographics as well as existing fans.”