Magilla Entertainment & Adam Scherr Launch Meat Castle Media

Magilla Entertainment (Moonshiners, Diesel Brothers) has partnered with WWE wrestler Adam Scherr (Everything on the Menu) to launch the joint venture Meat Castle Media.

Scherr will run the new banner with producing partner Nick Antonicelli. They will work alongside Kevin Duncan, chief development officer at Magilla, to create new unscripted series and formats, as well as podcasts.

Among Meat Castle’s initial series is Hands On, which sees Scherr, a former tradesman and mechanic, try his hand at a new, unique craft in each episode. Other projects in the pipeline include a celebrity interview podcast and a new competition format set in the world of miniature model making.

This marks Magilla’s first talent-led production venture.

“Nick and I couldn’t be more excited to re-team with Kevin and work with the amazing folks at Magilla to build a real force in the TV industry that puts talent, groundbreaking ideas and meaningful partnerships at the forefront,” Scherr said. “Magilla’s track record is second to none, and we look forward to working with them to build a great slate of programming.”

“Adam’s talent, charisma and creativity have led to great success across multiple areas of entertainment,” commented Matthew Ostrom and Laura Palumbo Johnson, co-founders of Magilla Entertainment. “With Meat Castle Media, we’re working with him and Nick to develop a slate of projects that reflect Adam’s interests and values, and also match his larger-than-life presence and personality. It’s been an exciting start, and we’re eager to bring these first projects to market.”