Looking Glass Rebrands, Names New MD

The Australian factual distributor Looking Glass International (LGI) has launched a revised corporate brand identity and has also named a new managing director.

The company will now be known as LGI Media, and amongst the other changes will be the company’s logo and domain name (www.lgimedia.com). The corporate name has been refreshed to reflect LGI’s evolving brand identity. LGI Media will continue to develop, finance, market and distribute unscripted programming, create a foundation for new opportunities and offer a fresh approach to content acquisition.

“Over the last 14 years we have built a strong reputation for providing high-end, quality factual programming,” said Nha-Uyen Chau, LGI Media’s founder and CEO. “Evolving our name rather than completely changing it was the appropriate strategic move and by reflecting our work accurately in the new name we also want to enable new opportunities for future growth.”

In addition to the rebranding, LGI Media has promoted Sam Thompson to the position of managing director, effective immediately. Thompson has been with the company since 2017 as it VP of international distribution and co-productions, based out of London. In his new position, Thompson will be responsible for implementing the company’s content strategy, overseeing the development, distribution and acquisitions of LGI Media’s programming portfolio.

Thompson previously served as head of global sales, leading the distribution division of the sports and lifestyle specialist Factory Media, and prior to that, he worked in international program sales at World Wide Entertainment and Big Media.

Thompson said, “Working with Nha-Uyen and the team at LGI Media over the last two years has been inspirational and rewarding. We have grown considerably in that time and that is something we are proud of in this ever-changing, global landscape of television. I look forward to contributing to the company’s global growth and continuing to build an eclectic catalog of high-end factual programming.”