Lion Television & Vinted Team for Competition Series

Lion Television Scotland has partnered with the secondhand fashion marketplace Vinted for RE/style, a competition series that showcases recycled design.

The six-part series, which will bow on Prime Video in the U.K. in October, sees eight emerging European fashion designers compete to create capsule collections exclusively from secondhand items. Former model Emma Willis hosts the series, and the judging panel includes Melissa Holdbrook-Akposoe and Zadrian Smith, as well as celebrity guests such as Henry Holland, Stacey Dooley, Clara Amfo, Laura Whitmore, Vogue Williams and Oliver Cheshire.

The final episode will welcome model and activist Eunice Olumide and Vinted’s Jessie de la Merced as special judges.

The winner’s collection will be showcased at London Fashion Week, and the items will be sold exclusively on Vinted, with all profits donated to Oxfam.

From October 13, viewers can also shop on Vinted for the very items used by the wardrobe designers to create the show’s looks. The items will be sold exclusively on Oxfam’s Vinted page.

RE/style is co-created with Lion Television Scotland, an All3Media company, and media agency Mindshare UK, a WPP Media brand. The series premieres on Prime Video in the U.K. in October and marks Vinted’s first long-form branded content on Prime Video.

“It’s been a joy to work with some of Europe’s brightest emerging fashion designers transforming pre-loved clothes into stunning runway collections,” said Lisa Hazlehurst, head of Lion Television Scotland and executive producer. “With the wonderful Emma Willis at the helm, this competition not only showcases creativity and passion but also champions the zeitgeist of circular fashion—out with the new and in with the old! Winning a spot at London Fashion Week is an incredible prize, and Lion Scotland is thrilled to work alongside such a talented and inspiring bunch of people.”

“Hosting RE/Style has been an incredible experience; I have loved returning to my fashion roots and have been completely wow-ed by the talent of these emerging fashion designers,” Willis commented. “I have had so much fun delving back into my wardrobe and finding new ways to repurpose old outfits and bring them to life and hope that audiences are inspired in a similar fashion.”