Khaby Lame Series Premieres on Tubi


Tubi has added to its offering the new limited unscripted series Khaby Is Coming to America.

The series, from Group Black and Procter & Gamble (P&G), stars Senegalese-born Italian social media personality Khaby Lame. With over 160 million followers on TikTok, Lame is known for his comedic life hack videos.

Khaby Is Coming to America serves as Group Black’s first expansion into production. The series is supported by the Widen the Screen P&G initiative and is a continuation of the partnership between Group Black and P&G.

“I love to make people laugh and have been working towards broadening my audience beyond social media platforms,” said Lame. The partnership with Group Black and Procter & Gamble has allowed me to take the next step in my journey as a filmmaker, and I can’t wait for Tubi audiences and beyond to laugh with me when they see this series.”

“Khaby Lame is leading the charge when it comes to socially engaging and relevant content and we are proud to bring his talent and influence to the American mainstream market,” commented Morgan Wilkinson, Group Black’s director of creative strategy. “At Group Black, we understand the power and growth potential of Black and diverse creators and look forward to continuing to amplify their voices.”

Eric Austin, VP of global marketing and media innovation at P&G, said: “At P&G, we are passionate about serving all consumers and identifying authentic ways to reach an increasingly broad group of multicultural consumers. P&G continues to widen the screen for diverse creators to share stories, narratives and experiences. “Khaby Is Coming to America is an excellent representation of this, and we are excited to share this project with the world.”

“Tubi continues to be dedicated to bringing unique stories from unique storytellers that appeal to our fastest growing segment of young and diverse viewers,” added Sam Harowitz, VP of content acquisition at Tubi. “Khaby’s new series is exactly the type of content that defines and transcends culture which we believe will resonate with Tubi audiences, especially as they get to experience it in the same way they’ve enjoyed his social media content to date—for free.”