Jukin Media Taps AOL Studios Alum for Original Content Role

Jukin Media has appointed Nate Hayden, formerly head of AOL Studios, as its new senior VP of original content.

In the newly created role, Hayden will lead sales and go-to-market strategies for all of Jukin Media’s original series. Hayden’s appointment is part of Jukin Media’s strategy to support increased marketplace demand for its original content. He will report to Jonathan Skogmo, the founder and CEO of Jukin Media. At AOL, Hayden led development, production and strategy for the company’s Emmy Award-winning video efforts, including managing AOL’s New York City and L.A. studios. Prior to AOL, Hayden worked at FremantleMedia North America, MTV, Discovery and NBC.

“When it comes to premium unscripted programming, Nate is as knowledgeable, experienced and highly regarded as anyone in the business,” said Skogmo. “We think he’ll have an extraordinary impact on our original-content efforts from day one.”

Hayden added, “The ways people consume video are quickly evolving, but great storytelling will always need that personal connection. Jukin has tapped into that with innovative original content that’s inspired by user-generated video. There is tremendous momentum here at Jukin, and I’m excited to collaborate with this incredibly talented team to bring even more groundbreaking original series to life.”