Joe Wicks Titles to Go Global with FMI


LONDON: FremantleMedia International (FMI) has acquired the global distribution rights, excluding the U.K. and Ireland, for the collection of Joe Wicks: The Body Coach titles from Full Fat TV.

Joe Wicks, a.k.a. The Body Coach, is known for his unique brand of exercise and nutrition. Along with his massive social media following and having authored the second best-selling cookbook of all time, Lean in 15, Wicks brings his popular fitness plans from the digital world to TV screens, enrolling the public to join his fitness revolution.

The range of Wicks-fronted shows will be launching for the global market at MIPTV. The one-hour Joe Wicks: The Body Coach sees Wicks train ordinary people over 30, for 60 or 90 days, to see what could be achieved when you put your mind to it. Following on from the success of this show, Wicks returns with a new two-parter, Joe Wicks: The Body Coach 2017, in which he goes in search of volunteers who are willing to commit 90 days of their lives to his regime.

Wicks said: “Getting lean and feeling great is something everyone anywhere in the world can relate to. Gone are the days of spending endless hours in the gym and eating tasteless food for weight loss. My programs show you how to combine the right exercises with the right foods at the right time to achieve the body that you want. I can’t wait for these shows to go global and help spread my message to every corner of the world.”

Angela Neillis, the director of non-scripted for the U.K., EMEA and Asia Pacific at FMI, said: “With our expertise in global brand management, we’re excited to be working with Full Fat TV to showcase Joe Wicks: The Body Coach to buyers worldwide. Full Fat TV has created a collection of entertaining, modern exercise and nutrition shows that are relevant and in keeping with the times. Joe’s infectious personality has already proven to be a hit with the public and we’re confident that these shows will strike a chord with viewers across the globe.”

Colette Foster, creative director at Full Fat TV, said: “These shows combine a fresh look at diet and exercise with a rising charismatic talent, Joe Wicks, who has already made such a phenomenal impact in the digital space and with his books. Joe Wicks: The Body Coach was a hit when it aired in the U.K. and we’re delighted to work with FremantleMedia International to take this, as well as the new shows, to viewers all over the world.”