TVREAL
ITV has ordered the six-part series Fern Britton: Inside the Vet’s from Love Monday TV for ITV1 and ITVX.
The series sees Britton go behind the scenes at The Grove Vets in Bristol, a small family-run practice that provides care to hundreds of pets every week. Vet James Greenwood (Morning Live, The Pets Fact) takes her through the range of treatments they provide, from routine vaccinations, dentistry and spays to emergency and critical care.
The show marks Love Monday’s first move into advertiser-funded programming (AFP), with insurer Petplan partnering to bring the show to life.
“Every pet has their story and every owner has theirs, so I’m absolutely thrilled to be part of this new series for ITV,” Britton said. “Animals have always been a huge love of mine, and getting a behind-the-scenes look at the incredible work the veterinary team does every day has been a privilege.
“Handing your pet over to the vet for any procedure is a worrying time. This series gives us a glimpse of what happens beyond the consulting room door and is full of heart, fascinating stories and, of course, plenty of adorable animals—I can’t wait to share it with viewers!”
Leanne Clarke, assistant commissioner for daytime and entertainment at ITV, commented, “We are thrilled to be working on this most heartwarming of series with Love Monday. Fern Britton: Inside the Vet’s is the perfect tonic for animal lovers everywhere, chronicling the ups and downs of our favorite furry friends under the watchful eyes of Fern Britton.”
“I’m really excited to be working with ITV and Petplan to bring Fern Britton: Inside the Vet’s to ITV Daytime,” said Kerene Barefield, creative director at Love Monday TV. “Fern’s warmth and curiosity make her the perfect host to explore the incredible work of veterinary professionals. This is Love Monday’s move into AFP, and partnering with Petplan on this series has allowed us to tell the story of veterinary care in a way that feels both authentic and informative.”
Jo Maclennan, director of trading at Petplan, added, “At Petplan, we are incredibly proud to be sponsoring Fern Britton: Inside the Vet’s. As the U.K.’s number one pet insurer, our mission has always been to ensure the well-being of pets and support the people who love them. This show allows us to bring more attention to the important work that veterinary professionals do in keeping the nation’s pets happy and healthy.”
