Intuitive Content Bolsters Leadership Team

Intuitive Content has strengthened its leadership team with two internal movements, including founder and CEO Andrew Zimmern taking on the role of chairman.

After founding Intuitive nine years ago, Zimmern will be transitioning into his new role to allow for a more robust growth strategy and execution as the company continues to expand.

Patrick Weiland, who joined the company as senior VP of programming and development, has been promoted to president. He will be responsible for overseeing all facets of the company, spearheading partnerships and identifying strategic growth initiatives. He will continue to manage the company’s slate across food, travel, true crime and wildlife, as well as expand the slate into new genres such as home, lifestyle, real estate and more.

Since joining Intuitive, Weiland has developed and produced more than a dozen series, including Family Dinner and Zoë Bakes for Magnolia, What’s Eating America for MSNBC, Feral and Wild Game Kitchen for Outdoor Networks, The Zimmern List for Travel Channel, Big Food Truck Tip for Food Network, How to Survive A Murder for Sky TV and Reelz, as well as the upcoming Hope in the Water with David E. Kelley.

Zimmern said: “I have worked with Patrick for over 15 years, traveling the world making television and building a production company. Intuitive would not be in the premium space it occupies without his leadership. His reputation in the marketplace reflects his excellence at building shows, a remarkably diverse skill set and an ability to build connection and community.”

Weiland added: “Intuitive has had a history of success all thanks to Andrew’s leadership and our tremendously talented and hardworking team. I’m very proud of what we have achieved. Our focus is to maintain our premium content output and increase our creative collaborations, all in an effort to continue to distinguish the brand both in the marketplace and to our buyers.”